Currently accepting freelance projects in apparel, print, and brand strategy →
Currently accepting freelance projects in apparel, print, and brand strategy →
Heather Caye Studio
Print & Surface Design
Behind the Studio
The Creative Force
Welcome to a space where sun-drenched aesthetics meet twenty + years of technical execution.
Founded by designer Heather Caye Kral, Heather Caye Studio is a multi-disciplinary creative practice specializing in vibrant surface pattern design, apparel development, and cohesive brand strategy.
Inspired deeply by the effortless movement of the ocean, coastal lifestyles, and a bold, unapologetic love for color, the studio translates the breezy energy of a tropical escape into commercial, retail-ready physical products.
The Story
My journey in the fashion and design world spans over two decades, balancing high-level creative vision with the rigorous technical precision required to bring products to the global marketplace. Holding a Bachelor of Fine Arts in Fashion Design from Otis College of Art & Design and a Certificate of Entrepreneurship from Babson College, I have spent my career navigating every single facet of the product lifecycle - from serving as a Senior Design Director for major national lifestyle brands to building and scaling sustainable apparel labels from the ground up.
I launched Heather Caye Studio to serve as a dedicated home for my original print collections and to partner directly with brands seeking elevated, intentional design solutions.
I believe that exceptional design is a blend of artistry and strategy. Whether I am hand-crafting a seamless, production-ready repeat print, drafting factory-precise technical specification packages, or helping a founder define their seasonal brand narrative, my goal is always to deliver impeccable, market-driven results that make waves.
Let’s create something beautiful together.
Comprehensive Design Services
Print & Surface Pattern Design
Original, seamless artwork engineered for production.
Whether you are looking to inject a vibrant, sun-drenched tropical energy into your upcoming resort collection or need a sophisticated, cohesive print story, I create custom surface designs tailored to your brand identity. Every print is delivered as a production-ready, technically flawless repeat file.
Available For: Exclusive pattern licensing, custom print commissions, colorway expansions, and trend-driven print curation.
The Deliverable: High-resolution, fully layered digital print files (seamless repeats in vector or high-res TIFF format) engineered perfectly for textile printing.
Apparel Design & Technical Development
From initial creative spark to factory-ready execution.
Beautiful design is nothing without impeccable execution. I translate loose concepts and mood boards into tangible, scalable apparel collections. Melding 20+ years of fashion history with hands-on technical expertise, I handle the entire product lifecycle—ensuring your garments look as stunning on the rack as they did in the initial sketch.
Available For: Freelance fashion illustration, apparel collection conceptualization, technical flat sketching, and comprehensive specification packages.
The Deliverable: Detailed, factory-ready Tech Packs including precise measurement charts, materials/trim callouts, grading guidelines, and construction details to minimize sampling friction and ensure perfect fit.
Let’s Work Together!
Submit the form to initiate a collaborative discussion regarding your pattern or apparel design needs and objectives.